Arenberg creates meaningful data driven products and customer experiences in sports by combining software, hardware and human interaction.


We are passionate about sport and the role it plays in enriching our lives. We have never been more connected and technology is enabling us to find new and exciting ways to enhance the sports experience, whether it be to watch and interact for entertainment or to participate in a healthy obsession.

Arenberg’s mission is to create the world's first personal sports social network supported with groundbreaking wearable technology which allows athletes and enthusiasts to share their personal sports experiences in a more authentic and meaningful way.

With offices in Australia and Sweden and a multi-national team made up of strategic thinkers, designers and software engineers we focus primarily on wearable technology, streaming media, data driven platforms, social and commerce.

  • EYE

    Get Pumped

    EYE is a social network that gives people a place to share the sporting moments that get them pumped. It makes it easy for people to find and connect with others who are into the same sports. The community is encouraged to get their daily fix creating their most memorable sporting moments, and then share them with like-minded people on the platform. EYE’s “pump junkies” can broadcast these moments LIVE or prerecorded by connecting their camera to the app, and they can also upload photos.

    Whether it’s beating a best time for a bike ride, filming a surfing session live, skiing down a mountain, running a marathon, or skateboarding in a half-pipe, EYE is for anyone who loves taking part in their favourite sports and sharing the experience with a supportive crew of like-minded sports fans.

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  • Arenberg Cycling

    Form + Function defined

    Arenberg Cycling is a performance cycling apparel brand that unites the passion for cycling with good design and smart technology. The design principles are centred around performance functionality and a minimal aesthetic allowing cyclists to ride in challenging conditions in comfort and in style.

    Our design research team are currently exploring new ways to enhance the cycling experience through the augmentation of fabric technology.

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  • Road Helmet One

    Performance cycling helmet with camera technology

    Road Helmet One embodies Arenberg's commitment to delivering true innovation in Sports with the launch of a world first in performance cycling. Combining safety with social we have developed a race-ready helmet with integrated EYETech™ camera technology capable of streaming live to the web.

    The helmet is packed with high performance features, a handlebar mounted remote control and cutting-edge industrial design, The project is currently on hold due to the global shortage of chips-sets which is making production impossible for time being.

    Visit Road Helmet One site